Social Media: The Water’s Rising

by Allison Sumpter on October 19, 2009

Why should you get into social media?  Why should your business get into social media?  Why should anyone get into social media?  It’s like this:
Social Media Without Me

Social Media With Me

The drips are voices.  The tub is my community.  Water’s dripping, drop by drop, into millions of tubs around the world.  The collective body of water is fast approaching critical mass.  There’s a tidal wave on the horizon.  The question is, are you going to jump in while the water’s warm, or are you going to wait for the tidal wave to hit?  If you’re a leader of an organization that seeks to sustain itself after the tidal wave, you’d better get in the tub now.

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